Ok, ok. It’s 3 year’s old but I love it. The creative folks at Guinness sell more beer. Do they need to? The internet tells me that they sell 1.5 billion litres of beer a year, so likely not. But they continue to pump out creative excellence like the this. It’s fantastic. Compelling. Pokes fun at themselves, their consumers, culture and sheep herding. For what? To sell beer? no. To entertain, engage, and promote brand awareness. 3 million views on YouTube tell me it worked. Tell me what you think.
Listen. Learn. Laugh. Live.
Personally - A Canuck dad of 3, husband, bad golfer, social media hack, unranked amateur. Can only be described as the eternal optimist: Dodgers, Dolphins, Celtics and Leafs fan – there is always next season.
Professionally - A communications, marketing and PR guy with background in political management, higher education, and association management. I have 20 years experience developing strategic messaging, branding, corporate positioning, and digital & social media. I play at being a serious digital inhabitant, attempt early adoption, and am a relentless champion of my team.
"Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning." - Albert Einstein
- RT @TheCommCtr: 5 questions on the future of the #pressrelease. ow.ly/MaPLI 1 hour ago
- RT @McKinsey: Transforming a company for the long term is full of challenges. Our tips to help keep you focused on your goals: http://t.co/… 3 hours ago
- RT @CdnClubTO: .@chriselliottpc - "We want to restore fiscal sanity back to Ontario." #onpoli 3 hours ago
- Daily Virtue is out! paper.li/stevevirtue/13… Stories via @LordLuginbill @EntCareersNet @NAPD2013 5 hours ago
- Judging by my impressive lack of mobility this morning I may have over done it this weekend 9 hours ago
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