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Monthly Archives: May 2011
New Era of Advertising?
Such a great campaign – the Alec Baldwin/John Krasinski spots for Buffalo’s pride – the New Era Cap Co., Inc. This is creative advertising at its best – and while New Era will most assuredly benefit from the creativity of … Continue reading
Posted in Branding, Creativity, Marketing, Public Relations, youth marketing
2 Comments
Annual Reports
Another great week on the farm for my team in Marketing & Communications at OCAD University. After some brilliant press on the launch of our new Visual Identity, we also landed a phenomenal spot on Communications Arts Magazine’s home page profiling … Continue reading
OCAD University Rebranding 2
It still feels really good to have gotten things so right. After designing a process that was transparent, open, even – altruistic in nature, the feedback is still extremely positive. The PR we got out of the US press was … Continue reading
Brand Story – OCAD University
Finally, we did it. It took months of preparation, process design, consultation, and research but the work has finally paid off. We have successfully introduced a new identity for OCAD University. This naturally was no easy task. Introducing new brand … Continue reading
Posted in Branding, Marketing, Social Media
3 Comments