Monthly Archives: May 2011

New Era of Advertising?

Posted on May 20, 2011 by

Such a great campaign – the Alec Baldwin/John Krasinski  spots for Buffalo’s pride – the New Era  Cap Co., Inc. This is creative advertising at its best – and while New Era will most assuredly benefit from the creativity of … Continue reading →

Posted in Branding, Creativity, Marketing, Public Relations, youth marketing | 2 Comments

Annual Reports

Posted on May 12, 2011 by

Another great week on the farm for my team in Marketing & Communications at OCAD University.  After some brilliant press on the launch of our new Visual Identity, we also landed a phenomenal spot on Communications Arts Magazine’s home page profiling … Continue reading →

Posted in Corporate Communications, Employee Engagement, Marketing | 1 Comment

OCAD University Rebranding 2

Posted on May 9, 2011 by

It still feels really good to have gotten things so right. After designing a process that was transparent, open, even – altruistic in nature, the feedback is still extremely positive. The PR we got out of the US press was … Continue reading →

Posted in Branding, Corporate Communications, Creativity, Employee Engagement, Marketing, Public Relations | Leave a comment

Brand Story – OCAD University

Posted on May 6, 2011 by

Finally, we did it. It took months of preparation, process design, consultation, and research but the work has finally paid off. We have successfully introduced a new identity for OCAD University.  This naturally was no easy task. Introducing new brand … Continue reading →

Posted in Branding, Marketing, Social Media | 3 Comments