Monthly Archives: May 2011

New Era of Advertising?

Such a great campaign – the Alec Baldwin/John Krasinski  spots for Buffalo’s pride – the New Era  Cap Co., Inc. This is creative advertising at its best – and while New Era will most assuredly benefit from the creativity of … Continue reading

Posted in Branding, Creativity, Marketing, Public Relations, youth marketing | 2 Comments

Annual Reports

Another great week on the farm for my team in Marketing & Communications at OCAD University.  After some brilliant press on the launch of our new Visual Identity, we also landed a phenomenal spot on Communications Arts Magazine’s home page profiling … Continue reading

Posted in Corporate Communications, Employee Engagement, Marketing | 1 Comment

OCAD University Rebranding 2

It still feels really good to have gotten things so right. After designing a process that was transparent, open, even – altruistic in nature, the feedback is still extremely positive. The PR we got out of the US press was … Continue reading

Posted in Branding, Corporate Communications, Creativity, Employee Engagement, Marketing, Public Relations | Leave a comment

Brand Story – OCAD University

Finally, we did it. It took months of preparation, process design, consultation, and research but the work has finally paid off. We have successfully introduced a new identity for OCAD University.  This naturally was no easy task. Introducing new brand … Continue reading

Posted in Branding, Marketing, Social Media | 3 Comments