Monthly Archives: June 2011

New Era of Advertising 2

Posted on June 16, 2011 by

I couldn’t let this one go without comment – hilarious – not sure its the best sports commercial I’ve ever seen but a fantastic bit of video, done right, for the right reasons. Professional Golfers – Ben Crane, Bubba Watson, … Continue reading →

Posted in Branding, Creativity, Marketing, Social Media | Tagged , , , , , | Leave a comment

Being Social… Media

Posted on June 16, 2011 by

This is a well done video.  Great insights about living social media and the power of medium to build brand and engage consumers. This was created by an agency in Toronto called Social Scratch – with three really interesting definitions … Continue reading →

Posted in Employee Engagement, Marketing, Social Media | Tagged , , | Leave a comment

Customer Service rules

Posted on June 6, 2011 by

I’m constantly astonished by the lack of customer service in today’s retail world. Forget for a moment the fact that brand’s live digitally and more effort needs to be poured into online management. I’m talking about in store, B2C – … Continue reading →

Posted in customer service, Public Relations | Leave a comment

Lipstick on a pig

Posted on June 2, 2011 by

What I’ve learned in the past two decades as a marketing and communications professional returns fundamentally to a basic principle – you must have good content.  Anything short of solid content is just “lipstick on a pig” in my view. … Continue reading →

Posted in Corporate Communications, Leadership, Marketing, Public Relations, Uncategorized | Tagged , , | 1 Comment