Monthly Archives: April 2012

how your brand lives part deux

In a previous post about how your brand lives, I used a pragmatic example of the impact of something fairly basic (for example how a service truck’s driving behaviour represents your brand). Today I had to gather some materials from … Continue reading

Posted in Branding, Corporate Communications, Creativity, customer service, Employee Engagement, Leadership, Marketing | Tagged , , , , , | 1 Comment

Paper.li

Ok – so I finally broke down and created my own paper.li account. I’m not entirely sure the value of personal content aggregation with randomized sources. First, the naming process was brutal but, like all my social media accounts I … Continue reading

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how your brand lives

I try not to use this as a forum to rant. So after having been cut off by a service truck the other day on my way home from work I began thinking about the impact that experience had on … Continue reading

Posted in Branding, customer service, Employee Engagement, Leadership | 2 Comments

Facing the Music

Media relations is an art more than it is a science…or perhaps it is as they say, one of the ‘dark arts’.  People are typically afraid of the media, and those who are, should be.  Being afraid of the media … Continue reading

Posted in Corporate Communications, Media Relations, Public Relations | Tagged , , , , | 1 Comment