What is a Brand?

Everything you ever wanted to know about branding, right here – in what I think is the best ‘what the hell is a brand’ presentation I’ve seen in a long time. The Brand Gap Book – is a brilliant book that expert Marty Neumeier’s has developed to bridge the gap between business strategy and design in brand building.

I highly encourage you to spend time and think about what’s being written about in the presentation. Consider where your brand is, how you evaluate it, measure it and what is its value in the market place. I worked with a CIO once, who discussed with other IT leaders, that their value in IT was less about managing boxes and wires and about providing strategic advice to the CEO.  I agree whole heartedly and say the same thing. Marketing and communications more generally should be more about strategy than tactics. Everyone and their brother thinks they can do marketing, so improve your value and deliver strategy. Tactics are nothing short of a byproduct of good strategy.

This entry was posted in Branding, Leadership, Marketing and tagged , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.