Power of the Medium

There are ongoing discussions about the decline of television as an advertising medium, but I don’t think there can be any denying the intense power that cinematography can play. Combined with a brilliant story line, this video has had nearly 1 million hits on their website and tells an amazingly powerful story. Completed by 3 film students who had a passion for social change, used their medium to create a brilliant piece.

WE MISS YOU from fireapple films on Vimeo.

In just over 2 minutes we are brought into an intense relationship, told a story and shocked into thinking differently. It is amazing what can be accomplished with very little dialogue. Feel it – let me know what you think or share your examples.

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