Ok, ok. It’s 3 year’s old but I love it. The creative folks at Guinness sell more beer. Do they need to? The internet tells me that they sell 1.5 billion litres of beer a year, so likely not. But they continue to pump out creative excellence like the this. It’s fantastic. Compelling. Pokes fun at themselves, their consumers, culture and sheep herding. For what? To sell beer? no. To entertain, engage, and promote brand awareness. 3 million views on YouTube tell me it worked. Tell me what you think.
Twitter
- I feel like this has @arnettwill all over it... https://t.co/Q2IlqHgGll 2 hours ago
- RT @bankofcanada: We’re looking for innovators to help us keep our payment systems safe and efficient. Want to work with us? Apply by Feb 1… 10 hours ago
- RT @ConfBoardofCda: We've prepared scenarios that combine 10 major Canadian urban areas to see how much office space could exist in the nex… 10 hours ago
- welcome to 2pm physical education class in my house - apologies to anyone I'm on a call with, my children are gallo… twitter.com/i/web/status/1… 11 hours ago
- RT @This_Is_Mining: As Minister @SeamusORegan said last week, 'mining is Canada's #familybusiness!' Literally. Check out Dan and Christine,… 15 hours ago
-
Recent Posts
Archives
- May 2019
- April 2019
- September 2018
- August 2018
- July 2018
- April 2018
- June 2017
- March 2017
- February 2017
- November 2016
- April 2016
- December 2015
- November 2015
- July 2015
- May 2015
- March 2015
- January 2015
- October 2014
- February 2014
- January 2014
- October 2013
- November 2012
- July 2012
- June 2012
- May 2012
- April 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
Categories
Tags
- advertising
- Apple
- brand
- Branding
- coffee
- communications
- Corporate Communications
- creativity
- Engagement
- government
- government relations
- Innovation
- Interviews
- just for fun
- Leadership
- Learning
- management
- Marketing
- Media Relations
- Onlookers
- performance improvement leadership
- PR
- public affairs
- public relations
- Reporters
- sales
- Social media
- social responsibility
- Starbucks
- Strategy
- vision
Meta