Kiss me, I’m Irish

Ok, ok. It’s 3 year’s old but I love it. The creative folks at Guinness sell more beer. Do they need to? The internet tells me that they sell 1.5 billion litres of beer a year, so likely not. But they continue to pump out creative excellence like the this. It’s fantastic. Compelling. Pokes fun at themselves, their consumers, culture and sheep herding.  For what? To sell beer? no. To entertain, engage, and promote brand awareness. 3 million views on YouTube tell me it worked. Tell me what you think.

This entry was posted in Content Marketing, Marketing, Public Relations, Social Media and tagged , , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.