One of the most influential books I’ve ever read about communications and messaging was “The Power of Simplicity” by Jack Trout.  As  impressive a work in its clarity as it was in its brevity.  It’s very well written, compelling and rewarding and leaves the reader with a simple message. Be clear. Be specific.

Maybe the greatest example of this is in the six word story – also known as Flash Fiction. Its powerful, simple and literately six words.  Often attributed to Hemingway, the piece is based on a 1910 Spokane Washington piece about the death of a child and the ensuing contents sale. Is it possible to write an entire piece that connected with its audience, moved through the passage of time while only in six words? You tell me.

For sale: baby shoes, never worn.