Author Archives: svirtue72

Key Messaging

Posted on May 27, 2019 by svirtue72

Can key messaging help influence your stakeholders? Continue reading →

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This is how to stay fulfilled at your job, even as the years go by – Fast Company

Posted on April 25, 2019 by svirtue72

Even jobs have a honeymoon phase. Here’s how to keep the excitement alive. [Photo: DavidZydd; mapodile/Getty Images]   BY JILLIAN KRAMER—GLASSDOOR2 MINUTE READ A lot of us love our jobs—at first. But as time goes on, it’s natural to be less … Continue reading →

Posted in Creativity, Leadership, Organizational Challenges, Uncategorized | Leave a comment

Deep Think and Creating Space

Posted on April 12, 2019 by svirtue72

I just read this insightful post from Richard Huntington, on ‘Deep Thinking‘ and couldn’t help but read with a tremendous sense of relief. That I’m not the only one who struggles with this is refreshing, but also paralyzingly frustrating.  The … Continue reading →

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Why Using Social Media is a Thing of the Past

Posted on September 14, 2018 by svirtue72

September 14, 2018   Shama Hyder, CEO of Zen Media Using social media to promote and advertise for brands used to be a forward-thinking strategy. Social was the future, and early adopters were rewarded for jumping on the bandwagon when … Continue reading →

Posted in Branding, Content Marketing, Corporate Communications, Marketing, Social Media | Leave a comment

Government Launches Ontario News Now.

Posted on August 20, 2018 by svirtue72

August 20, 2018 Now that the dust has settled on the ‘outrage’ over the Ford government’s launch of Ontario News Now (ONN), it’s time for some objective analysis.     As a new government digital communication tool, ONN irritated activists who … Continue reading →

Posted in Branding, Government Relations, Marketing, Media Relations, Public Affairs, Public Relations, Social Media, Uncategorized | Leave a comment

How vast is the social media universe?

Posted on August 19, 2018 by svirtue72

There can be no denying the value of a strong social strategy, but have you ever wondered exactly how vast the social universe is? Visual Capitalist has created an outstanding graphic to help wrap your brain around the extent of … Continue reading →

Posted in Marketing, Public Relations, Social Media, Uncategorized, youth marketing | Leave a comment

The Value of PR

Posted on July 18, 2018 by svirtue72

More and more we’re seeing a lot of public debate about the value of PR (public relations). There has been substantial scrutiny about its value as a transformative business tool. I think we all know just how transformative bad PR … Continue reading →

Posted in Branding, Corporate Communications, Creativity, Marketing, Public Relations, Social Media, Uncategorized | Leave a comment

The Ontario Election is over: Now the work begins

Posted on July 8, 2018 by svirtue72

  The past six months have provided Ontarians with an entertaining, terrifying and action-packed election campaign. Many who follow politics regard the time in advance of an election as the ‘silly season’ and with no exception, the political parties and … Continue reading →

Posted in Government Relations, Public Affairs, Uncategorized | Leave a comment

Media Relations

Posted on April 15, 2018 by svirtue72

April 15, 2018 I’ve spent most of my professional experience listening to business leaders provide me with arguments as to why they don’t need or want media training.  “I’m not the company spokesperson” “It isn’t my job to speak with … Continue reading →

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Playing it Safe…

Posted on June 6, 2017 by svirtue72

June 6, 2017   Over the years, I have had the opportunity to meet some intriguing and inspiring individuals.  Some from politics, some from business, some from community facing organizations but all with a common perspective on taking on strategic … Continue reading →

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