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Author Archives: svirtue72
Key Messaging
Can key messaging help influence your stakeholders? Continue reading
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This is how to stay fulfilled at your job, even as the years go by – Fast Company
Even jobs have a honeymoon phase. Here’s how to keep the excitement alive. [Photo: DavidZydd; mapodile/Getty Images] BY JILLIAN KRAMER—GLASSDOOR2 MINUTE READ A lot of us love our jobs—at first. But as time goes on, it’s natural to be less … Continue reading
Deep Think and Creating Space
I just read this insightful post from Richard Huntington, on ‘Deep Thinking‘ and couldn’t help but read with a tremendous sense of relief. That I’m not the only one who struggles with this is refreshing, but also paralyzingly frustrating. The … Continue reading
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Why Using Social Media is a Thing of the Past
September 14, 2018 Shama Hyder, CEO of Zen Media Using social media to promote and advertise for brands used to be a forward-thinking strategy. Social was the future, and early adopters were rewarded for jumping on the bandwagon when … Continue reading
Government Launches Ontario News Now.
August 20, 2018 Now that the dust has settled on the ‘outrage’ over the Ford government’s launch of Ontario News Now (ONN), it’s time for some objective analysis. As a new government digital communication tool, ONN irritated activists who … Continue reading
How vast is the social media universe?
There can be no denying the value of a strong social strategy, but have you ever wondered exactly how vast the social universe is? Visual Capitalist has created an outstanding graphic to help wrap your brain around the extent of … Continue reading
The Value of PR
More and more we’re seeing a lot of public debate about the value of PR (public relations). There has been substantial scrutiny about its value as a transformative business tool. I think we all know just how transformative bad PR … Continue reading
The Ontario Election is over: Now the work begins
The past six months have provided Ontarians with an entertaining, terrifying and action-packed election campaign. Many who follow politics regard the time in advance of an election as the ‘silly season’ and with no exception, the political parties and … Continue reading
Media Relations
April 15, 2018 I’ve spent most of my professional experience listening to business leaders provide me with arguments as to why they don’t need or want media training. “I’m not the company spokesperson” “It isn’t my job to speak with … Continue reading
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Playing it Safe…
June 6, 2017 Over the years, I have had the opportunity to meet some intriguing and inspiring individuals. Some from politics, some from business, some from community facing organizations but all with a common perspective on taking on strategic … Continue reading
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