Author Archives: svirtue72


March 11, 2017 Media interviews can be a critical vehicle to get your messaging out. It has become quite common for the media to use Skype and other technologies to perform interviews. Skype can provide a stable and positive platform … Continue reading

Posted in Uncategorized | Leave a comment

International Relations

February 4, 2017   After a recent trip to the State of Zacatecas in Mexico, it is now abundantly clear just how the uncertainty and instability created in the United States have provided substantial motivation for national and state level … Continue reading

Posted in Uncategorized | Leave a comment

Is The End Near for Ontario’s Liberals?

November 10, 2016 Ontario has a long history of bipolar political relationships between Queen’s Park and Ottawa. As a rule, over the past 4 decades, the consistent trend is for ideological neutrality between the two parliaments, with rare few years … Continue reading

Posted in Uncategorized | Leave a comment

Those folks at HBR know a thing or two

It’s been a while and no doubt you’ve missed my random musings about life, business, marketing and communications. I’m here because I read a piece that I think is worth sharing when evaluating your digital presence. In reading it you … Continue reading

Posted in Uncategorized | Leave a comment

DIY PR? DIY Disaster?

December 16, 2015 So, you’re a small business who wants to get some positive press. Who doesn’t? We know that positive media attention has a strong relationship to revenue growth through sales, membership development, and lead generation. Positive press has … Continue reading

Posted in Uncategorized | Leave a comment

Perspective is Everything

Communicating effectively is a rather steep and treacherous mountain to climb sometimes.  A key principle is to always keep your audience in mind and how they will receive information. We are all bombarded with messaging through various channels constantly through … Continue reading

Posted in Corporate Communications, Employee Engagement, Marketing, Media Relations, Public Affairs, Public Relations, Uncategorized | Leave a comment

Engaging the New Government

The CBC has reported that the country has been quivering with anticipation as Prime Minister-designate Trudeau prepares assume power and announce his new cabinet today. November 4th will mark the introduction of what is reported to be the most diverse … Continue reading

Posted in Public Affairs | Tagged , , , , | Leave a comment

Clean up in Aisle 9

I’m exhausted. I’m exhausted by the horrible customer service I get these days. It used to be just Rogers and Bell and occasionally the clerk at the local dry cleaner who prattled on about how life was so much better … Continue reading

Posted in customer service, Marketing, Sales, youth marketing | Tagged , | Leave a comment

Walking Dead – Managing Legacy Brands

I feel like I’m now at a stage in my career where I have some (maybe?) useful insights that I can pass along to others to make their journey a bit easier. My most recent presentation was about managing legacy … Continue reading

Posted in Uncategorized | Leave a comment

The Real Power of Simplicity 2

Lack of Clarity Undermines Leadership I try to use clarity and simplicity interchangeably here to convey a simple point.  I have had the great challenge of working with leaders who obfuscate and adulterate (see what I did there?) their own … Continue reading

Posted in Content Marketing, Corporate Communications, Creativity, Employee Engagement, Leadership | Tagged , , , , , | Leave a comment