Twitter
- I feel like this has @arnettwill all over it... https://t.co/Q2IlqHgGll 2 hours ago
- RT @bankofcanada: We’re looking for innovators to help us keep our payment systems safe and efficient. Want to work with us? Apply by Feb 1… 10 hours ago
- RT @ConfBoardofCda: We've prepared scenarios that combine 10 major Canadian urban areas to see how much office space could exist in the nex… 10 hours ago
- welcome to 2pm physical education class in my house - apologies to anyone I'm on a call with, my children are gallo… twitter.com/i/web/status/1… 11 hours ago
- RT @This_Is_Mining: As Minister @SeamusORegan said last week, 'mining is Canada's #familybusiness!' Literally. Check out Dan and Christine,… 15 hours ago
-
Recent Posts
Archives
- May 2019
- April 2019
- September 2018
- August 2018
- July 2018
- April 2018
- June 2017
- March 2017
- February 2017
- November 2016
- April 2016
- December 2015
- November 2015
- July 2015
- May 2015
- March 2015
- January 2015
- October 2014
- February 2014
- January 2014
- October 2013
- November 2012
- July 2012
- June 2012
- May 2012
- April 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
Categories
Tags
- advertising
- Apple
- brand
- Branding
- coffee
- communications
- Corporate Communications
- creativity
- Engagement
- government
- government relations
- Innovation
- Interviews
- just for fun
- Leadership
- Learning
- management
- Marketing
- Media Relations
- Onlookers
- performance improvement leadership
- PR
- public affairs
- public relations
- Reporters
- sales
- Social media
- social responsibility
- Starbucks
- Strategy
- vision
Meta
Category Archives: Branding
Why Using Social Media is a Thing of the Past
September 14, 2018 Shama Hyder, CEO of Zen Media Using social media to promote and advertise for brands used to be a forward-thinking strategy. Social was the future, and early adopters were rewarded for jumping on the bandwagon when … Continue reading
Government Launches Ontario News Now.
August 20, 2018 Now that the dust has settled on the ‘outrage’ over the Ford government’s launch of Ontario News Now (ONN), it’s time for some objective analysis. As a new government digital communication tool, ONN irritated activists who … Continue reading
The Value of PR
More and more we’re seeing a lot of public debate about the value of PR (public relations). There has been substantial scrutiny about its value as a transformative business tool. I think we all know just how transformative bad PR … Continue reading
Hidden in Plain Sight
I’ve had the luxury and punishment of working on a few major rebranding projects throughout my career. My most recent project with a massive international industry association brand has gone over very well and previous to that, rebranding a globally … Continue reading
Posted in Branding, Corporate Communications, Creativity, Marketing
Leave a comment
If you drink enough coffee does it all taste the same?
I drink a fair bit of coffee. I like coffee. It tastes good and the suggestion that the caffeine will improve performance, alertness and improve my IQ – I’m in. 3 cups a day. I used to drink closer to … Continue reading
Posted in Branding, Creativity, Leadership, Marketing, Uncategorized
Tagged Branding, coffee, Leadership, Starbucks
Leave a comment
Big Mac Attack
Increasingly, the ideals of Corporate Social Responsiblity (CSR) have penetrated workplace in some pretty unexpected ways. After 40 years in the business world, the acronym typical suggests that organizations have some level of social consciousness. Born in the 1960’s an … Continue reading
Power of the Medium
There are ongoing discussions about the decline of television as an advertising medium, but I don’t think there can be any denying the intense power that cinematography can play. Combined with a brilliant story line, this video has had nearly … Continue reading
Posted in Branding, Creativity, Leadership
Leave a comment
Branding – Continued
There’s a great post on Forbes.com today about Branding “Why A Brand Matters” that discusses the nuances of brand and I think highlights the significance that branding will play in competitive markets through the next decade. Author Lois Geller notes … Continue reading
Posted in Branding, Corporate Communications, Leadership, Marketing
Tagged brand, Branding, Leadership, Marketing
Leave a comment
What is a Brand?
Everything you ever wanted to know about branding, right here – in what I think is the best ‘what the hell is a brand’ presentation I’ve seen in a long time. The Brand Gap Book – is a brilliant book … Continue reading
Posted in Branding, Leadership, Marketing
Tagged Branding, Leadership, Marketing, Strategy
Leave a comment
time to undo?
I had a great experience at a conference in Ottawa – that I can only describe as surreal. I was at a learning and development event for the non-profit sector and government types. I understand these markets. More importantly I … Continue reading
