Category Archives: Branding

Why Using Social Media is a Thing of the Past

Posted on September 14, 2018 by svirtue72

September 14, 2018   Shama Hyder, CEO of Zen Media Using social media to promote and advertise for brands used to be a forward-thinking strategy. Social was the future, and early adopters were rewarded for jumping on the bandwagon when … Continue reading →

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Government Launches Ontario News Now.

Posted on August 20, 2018 by svirtue72

August 20, 2018 Now that the dust has settled on the ‘outrage’ over the Ford government’s launch of Ontario News Now (ONN), it’s time for some objective analysis.     As a new government digital communication tool, ONN irritated activists who … Continue reading →

Posted in Branding, Government Relations, Marketing, Media Relations, Public Affairs, Public Relations, Social Media, Uncategorized | Leave a comment

The Value of PR

Posted on July 18, 2018 by svirtue72

More and more we’re seeing a lot of public debate about the value of PR (public relations). There has been substantial scrutiny about its value as a transformative business tool. I think we all know just how transformative bad PR … Continue reading →

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Hidden in Plain Sight

Posted on January 16, 2014 by svirtue72

I’ve had the luxury and punishment of working on a few major rebranding projects throughout my career.  My most recent project with a massive international industry association brand has gone over very well and previous to that, rebranding a globally … Continue reading →

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If you drink enough coffee does it all taste the same?

Posted on October 18, 2013 by svirtue72

I drink a fair bit of coffee. I like coffee. It tastes good and the suggestion that the caffeine will improve performance, alertness and improve my IQ – I’m in. 3 cups a day. I used to drink closer to … Continue reading →

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Big Mac Attack

Posted on November 5, 2012 by svirtue72

Increasingly, the ideals of Corporate Social Responsiblity (CSR) have penetrated workplace in some pretty unexpected ways. After 40 years in the business world, the acronym typical suggests that organizations have some level of social consciousness. Born in the 1960’s an … Continue reading →

Posted in Branding, Corporate Communications, customer service, Employee Engagement, Leadership, Public Relations, youth marketing | Tagged , , , | Leave a comment

Power of the Medium

Posted on June 6, 2012 by svirtue72

There are ongoing discussions about the decline of television as an advertising medium, but I don’t think there can be any denying the intense power that cinematography can play. Combined with a brilliant story line, this video has had nearly … Continue reading →

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Branding – Continued

Posted on May 30, 2012 by svirtue72

There’s a great post on Forbes.com today about Branding “Why A Brand Matters” that discusses the nuances of brand and I think highlights the significance that branding will play in competitive markets through the next decade. Author Lois Geller notes … Continue reading →

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What is a Brand?

Posted on May 28, 2012 by svirtue72

Everything you ever wanted to know about branding, right here – in what I think is the best ‘what the hell is a brand’ presentation I’ve seen in a long time. The Brand Gap Book – is a brilliant book … Continue reading →

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time to undo?

Posted on May 22, 2012 by svirtue72

I had a great experience at a conference in Ottawa – that I can only describe as surreal. I was at a learning and development event for the non-profit sector and government types. I understand these markets. More importantly I … Continue reading →

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