Category Archives: Branding

how your brand lives part deux

In a previous post about how your brand lives, I used a pragmatic example of the impact of something fairly basic (for example how a service truck’s driving behaviour represents your brand). Today I had to gather some materials from … Continue reading

Posted in Branding, Corporate Communications, Creativity, customer service, Employee Engagement, Leadership, Marketing | Tagged , , , , , | 1 Comment

how your brand lives

I try not to use this as a forum to rant. So after having been cut off by a service truck the other day on my way home from work I began thinking about the impact that experience had on … Continue reading

Posted in Branding, customer service, Employee Engagement, Leadership | 2 Comments

Good work, done

I’m certainly not one to pat myself on the back – far from it. So I’ll applaud others who worked really hard on a project and who should get some positive karma for the great work done in my former … Continue reading

Posted in Branding, Creativity, Employee Engagement, Marketing, Public Relations | 1 Comment

Teachable moments

I had a major presentation to our Board this week (below) where my objective was to provide them a with a status update (giving them a sense of what I had inherited as the new director of communications); what the … Continue reading

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New Era of Advertising 2

I couldn’t let this one go without comment – hilarious – not sure its the best sports commercial I’ve ever seen but a fantastic bit of video, done right, for the right reasons. Professional Golfers – Ben Crane, Bubba Watson, … Continue reading

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New Era of Advertising?

Such a great campaign – the Alec Baldwin/John Krasinski  spots for Buffalo’s pride – the New Era  Cap Co., Inc. This is creative advertising at its best – and while New Era will most assuredly benefit from the creativity of … Continue reading

Posted in Branding, Creativity, Marketing, Public Relations, youth marketing | 2 Comments

OCAD University Rebranding 2

It still feels really good to have gotten things so right. After designing a process that was transparent, open, even – altruistic in nature, the feedback is still extremely positive. The PR we got out of the US press was … Continue reading

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Brand Story – OCAD University

Finally, we did it. It took months of preparation, process design, consultation, and research but the work has finally paid off. We have successfully introduced a new identity for OCAD University.  This naturally was no easy task. Introducing new brand … Continue reading

Posted in Branding, Marketing, Social Media | 3 Comments