Category Archives: Corporate Communications

Why Using Social Media is a Thing of the Past

September 14, 2018   Shama Hyder, CEO of Zen Media Using social media to promote and advertise for brands used to be a forward-thinking strategy. Social was the future, and early adopters were rewarded for jumping on the bandwagon when … Continue reading

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The Value of PR

More and more we’re seeing a lot of public debate about the value of PR (public relations). There has been substantial scrutiny about its value as a transformative business tool. I think we all know just how transformative bad PR … Continue reading

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Perspective is Everything

Communicating effectively is a rather steep and treacherous mountain to climb sometimes.  A key principle is to always keep your audience in mind and how they will receive information. We are all bombarded with messaging through various channels constantly through … Continue reading

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The Real Power of Simplicity 2

Lack of Clarity Undermines Leadership I try to use clarity and simplicity interchangeably here to convey a simple point.  I have had the great challenge of working with leaders who obfuscate and adulterate (see what I did there?) their own … Continue reading

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Watch this amazing safety video?

I believe that even the most boring, inane content can be given life enough to be interesting, understood and even enjoyed. As a communications professional, I’ve come to appreciate that it is exceptionally rare that you ever have a captive … Continue reading

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I’ve had the luxury and punishment of working on a few major rebranding projects throughout my career.  My most recent project with a massive international industry association brand has gone over very well and previous to that, rebranding a globally … Continue reading

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Big Mac Attack

Increasingly, the ideals of Corporate Social Responsiblity (CSR) have penetrated workplace in some pretty unexpected ways. After 40 years in the business world, the acronym typical suggests that organizations have some level of social consciousness. Born in the 1960’s an … Continue reading

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Branding – Continued

There’s a great post on Forbes.com today about Branding “Why A Brand Matters” that discusses the nuances of brand and I think highlights the significance that branding will play in competitive markets through the next decade. Author Lois Geller notes … Continue reading

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time to undo?

I had a great experience at a conference in Ottawa – that I can only describe as surreal. I was at a learning and development event for the non-profit sector and government types. I understand these markets. More importantly I … Continue reading

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how your brand lives part deux

In a previous post about how your brand lives, I used a pragmatic example of the impact of something fairly basic (for example how a service truck’s driving behaviour represents your brand). Today I had to gather some materials from … Continue reading

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