Category Archives: Creativity

This is how to stay fulfilled at your job, even as the years go by – Fast Company

Even jobs have a honeymoon phase. Here’s how to keep the excitement alive. [Photo: DavidZydd; mapodile/Getty Images]   BY JILLIAN KRAMER—GLASSDOOR2 MINUTE READ A lot of us love our jobs—at first. But as time goes on, it’s natural to be less … Continue reading

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Deep Think and Creating Space

I just read this insightful post from Richard Huntington, on ‘Deep Thinking‘ and couldn’t help but read with a tremendous sense of relief. That I’m not the only one who struggles with this is refreshing, but also paralyzingly frustrating.  The … Continue reading

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The Value of PR

More and more we’re seeing a lot of public debate about the value of PR (public relations). There has been substantial scrutiny about its value as a transformative business tool. I think we all know just how transformative bad PR … Continue reading

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The Real Power of Simplicity 2

Lack of Clarity Undermines Leadership I try to use clarity and simplicity interchangeably here to convey a simple point.  I have had the great challenge of working with leaders who obfuscate and adulterate (see what I did there?) their own … Continue reading

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A new twist on a classic tale

I love creative execution. I’ve blogged about it before. The past few years have seen measurable leaps forward in design execution and certainly things look better as a whole. But the next evolution in advertising in my mind, remains the … Continue reading

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Watch this amazing safety video?

I believe that even the most boring, inane content can be given life enough to be interesting, understood and even enjoyed. As a communications professional, I’ve come to appreciate that it is exceptionally rare that you ever have a captive … Continue reading

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I’ve had the luxury and punishment of working on a few major rebranding projects throughout my career.  My most recent project with a massive international industry association brand has gone over very well and previous to that, rebranding a globally … Continue reading

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If you drink enough coffee does it all taste the same?

I drink a fair bit of coffee. I like coffee. It tastes good and the suggestion that the caffeine will improve performance, alertness and improve my IQ – I’m in. 3 cups a day. I used to drink closer to … Continue reading

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Power of the Medium

There are ongoing discussions about the decline of television as an advertising medium, but I don’t think there can be any denying the intense power that cinematography can play. Combined with a brilliant story line, this video has had nearly … Continue reading

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how your brand lives part deux

In a previous post about how your brand lives, I used a pragmatic example of the impact of something fairly basic (for example how a service truck’s driving behaviour represents your brand). Today I had to gather some materials from … Continue reading

Posted in Branding, Corporate Communications, Creativity, customer service, Employee Engagement, Leadership, Marketing | Tagged , , , , , | 1 Comment