Category Archives: Creativity

Good work, done

I’m certainly not one to pat myself on the back – far from it. So I’ll applaud others who worked really hard on a project and who should get some positive karma for the great work done in my former … Continue reading

Posted in Branding, Creativity, Employee Engagement, Marketing, Public Relations | 1 Comment

New Era of Advertising 2

I couldn’t let this one go without comment – hilarious – not sure its the best sports commercial I’ve ever seen but a fantastic bit of video, done right, for the right reasons. Professional Golfers – Ben Crane, Bubba Watson, … Continue reading

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New Era of Advertising?

Such a great campaign – the Alec Baldwin/John Krasinski  spots for Buffalo’s pride – the New Era  Cap Co., Inc. This is creative advertising at its best – and while New Era will most assuredly benefit from the creativity of … Continue reading

Posted in Branding, Creativity, Marketing, Public Relations, youth marketing | 2 Comments

OCAD University Rebranding 2

It still feels really good to have gotten things so right. After designing a process that was transparent, open, even – altruistic in nature, the feedback is still extremely positive. The PR we got out of the US press was … Continue reading

Posted in Branding, Corporate Communications, Creativity, Employee Engagement, Marketing, Public Relations | Leave a comment

Marketing & Communications Leadership

I spent a great day at the Academica Conference where there were a number of fantastic takeaways – mostly however I felt I was able to connect with peers, colleagues and competitors was the sense that marketing and communications teams, … Continue reading

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Who owns creativity?

This is an interesting post on MarketingMag about the egos and challenges of a Creative Director.  This particular section of the interview focuses in on Fast Company’s list of top 100 Creative People in Business. This to me demonstrates that … Continue reading

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