Category Archives: customer service

Clean up in Aisle 9

I’m exhausted. I’m exhausted by the horrible customer service I get these days. It used to be just Rogers and Bell and occasionally the clerk at the local dry cleaner who prattled on about how life was so much better … Continue reading

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Big Mac Attack

Increasingly, the ideals of Corporate Social Responsiblity (CSR) have penetrated workplace in some pretty unexpected ways. After 40 years in the business world, the acronym typical suggests that organizations have some level of social consciousness. Born in the 1960’s an … Continue reading

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how your brand lives part deux

In a previous post about how your brand lives, I used a pragmatic example of the impact of something fairly basic (for example how a service truck’s driving behaviour represents your brand). Today I had to gather some materials from … Continue reading

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how your brand lives

I try not to use this as a forum to rant. So after having been cut off by a service truck the other day on my way home from work I began thinking about the impact that experience had on … Continue reading

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Customer Service rules

I’m constantly astonished by the lack of customer service in today’s retail world. Forget for a moment the fact that brand’s live digitally and more effort needs to be poured into online management. I’m talking about in store, B2C – … Continue reading

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