Category Archives: Employee Engagement

Perspective is Everything

Posted on December 4, 2015 by svirtue72

Communicating effectively is a rather steep and treacherous mountain to climb sometimes.  A key principle is to always keep your audience in mind and how they will receive information. We are all bombarded with messaging through various channels constantly through … Continue reading →

Posted in Corporate Communications, Employee Engagement, Marketing, Media Relations, Public Affairs, Public Relations, Uncategorized | Leave a comment

The Real Power of Simplicity 2

Posted on May 9, 2015 by svirtue72

Lack of Clarity Undermines Leadership I try to use clarity and simplicity interchangeably here to convey a simple point.  I have had the great challenge of working with leaders who obfuscate and adulterate (see what I did there?) their own … Continue reading →

Posted in Content Marketing, Corporate Communications, Creativity, Employee Engagement, Leadership | Tagged , , , , , | Leave a comment

Big Mac Attack

Posted on November 5, 2012 by svirtue72

Increasingly, the ideals of Corporate Social Responsiblity (CSR) have penetrated workplace in some pretty unexpected ways. After 40 years in the business world, the acronym typical suggests that organizations have some level of social consciousness. Born in the 1960’s an … Continue reading →

Posted in Branding, Corporate Communications, customer service, Employee Engagement, Leadership, Public Relations, youth marketing | Tagged , , , | Leave a comment

how your brand lives part deux

Posted on April 29, 2012 by svirtue72

In a previous post about how your brand lives, I used a pragmatic example of the impact of something fairly basic (for example how a service truck’s driving behaviour represents your brand). Today I had to gather some materials from … Continue reading →

Posted in Branding, Corporate Communications, Creativity, customer service, Employee Engagement, Leadership, Marketing | Tagged , , , , , | 1 Comment

how your brand lives

Posted on April 14, 2012 by svirtue72

I try not to use this as a forum to rant. So after having been cut off by a service truck the other day on my way home from work I began thinking about the impact that experience had on … Continue reading →

Posted in Branding, customer service, Employee Engagement, Leadership | 2 Comments

Good work, done

Posted on January 9, 2012 by svirtue72

I’m certainly not one to pat myself on the back – far from it. So I’ll applaud others who worked really hard on a project and who should get some positive karma for the great work done in my former … Continue reading →

Posted in Branding, Creativity, Employee Engagement, Marketing, Public Relations | 1 Comment

Being Social… Media

Posted on June 16, 2011 by svirtue72

This is a well done video.  Great insights about living social media and the power of medium to build brand and engage consumers. This was created by an agency in Toronto called Social Scratch – with three really interesting definitions … Continue reading →

Posted in Employee Engagement, Marketing, Social Media | Tagged , , | Leave a comment

Annual Reports

Posted on May 12, 2011 by svirtue72

Another great week on the farm for my team in Marketing & Communications at OCAD University.  After some brilliant press on the launch of our new Visual Identity, we also landed a phenomenal spot on Communications Arts Magazine’s home page profiling … Continue reading →

Posted in Corporate Communications, Employee Engagement, Marketing | 1 Comment

OCAD University Rebranding 2

Posted on May 9, 2011 by svirtue72

It still feels really good to have gotten things so right. After designing a process that was transparent, open, even – altruistic in nature, the feedback is still extremely positive. The PR we got out of the US press was … Continue reading →

Posted in Branding, Corporate Communications, Creativity, Employee Engagement, Marketing, Public Relations | Leave a comment

say what you mean – engage by engaging

Posted on March 27, 2011 by svirtue72

There is no silver bullet to employee engagement. What I have learned throughout my career is that engagement really is a verb, not a noun.  While many CEO’s invest in strategy as a means of building morale, the implementation really … Continue reading →

Posted in Corporate Communications, Employee Engagement, Leadership | Leave a comment