Category Archives: Content Marketing

Why Using Social Media is a Thing of the Past

September 14, 2018   Shama Hyder, CEO of Zen Media Using social media to promote and advertise for brands used to be a forward-thinking strategy. Social was the future, and early adopters were rewarded for jumping on the bandwagon when … Continue reading

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The Real Power of Simplicity 2

Lack of Clarity Undermines Leadership I try to use clarity and simplicity interchangeably here to convey a simple point.  I have had the great challenge of working with leaders who obfuscate and adulterate (see what I did there?) their own … Continue reading

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Kiss me, I’m Irish

Ok, ok. It’s 3 year’s old but I love it. The creative folks at Guinness sell more beer. Do they need to? The internet tells me that they sell 1.5 billion litres of beer a year, so likely not. But … Continue reading

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A new twist on a classic tale

I love creative execution. I’ve blogged about it before. The past few years have seen measurable leaps forward in design execution and certainly things look better as a whole. But the next evolution in advertising in my mind, remains the … Continue reading

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Watch this amazing safety video?

I believe that even the most boring, inane content can be given life enough to be interesting, understood and even enjoyed. As a communications professional, I’ve come to appreciate that it is exceptionally rare that you ever have a captive … Continue reading

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