Category Archives: Marketing

I’ve had the luxury and punishment of working on a few major rebranding projects throughout my career.  My most recent project with a massive international industry association brand has gone over very well and previous to that, rebranding a globally … Continue reading

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If you drink enough coffee does it all taste the same?

I drink a fair bit of coffee. I like coffee. It tastes good and the suggestion that the caffeine will improve performance, alertness and improve my IQ – I’m in. 3 cups a day. I used to drink closer to … Continue reading

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Branding – Continued

There’s a great post on Forbes.com today about Branding “Why A Brand Matters” that discusses the nuances of brand and I think highlights the significance that branding will play in competitive markets through the next decade. Author Lois Geller notes … Continue reading

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What is a Brand?

Everything you ever wanted to know about branding, right here – in what I think is the best ‘what the hell is a brand’ presentation I’ve seen in a long time. The Brand Gap Book – is a brilliant book … Continue reading

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time to undo?

I had a great experience at a conference in Ottawa – that I can only describe as surreal. I was at a learning and development event for the non-profit sector and government types. I understand these markets. More importantly I … Continue reading

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how your brand lives part deux

In a previous post about how your brand lives, I used a pragmatic example of the impact of something fairly basic (for example how a service truck’s driving behaviour represents your brand). Today I had to gather some materials from … Continue reading

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Good work, done

I’m certainly not one to pat myself on the back – far from it. So I’ll applaud others who worked really hard on a project and who should get some positive karma for the great work done in my former … Continue reading

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New Era of Advertising 2

I couldn’t let this one go without comment – hilarious – not sure its the best sports commercial I’ve ever seen but a fantastic bit of video, done right, for the right reasons. Professional Golfers – Ben Crane, Bubba Watson, … Continue reading

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Being Social… Media

This is a well done video.  Great insights about living social media and the power of medium to build brand and engage consumers. This was created by an agency in Toronto called Social Scratch – with three really interesting definitions … Continue reading

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Lipstick on a pig

What I’ve learned in the past two decades as a marketing and communications professional returns fundamentally to a basic principle – you must have good content.  Anything short of solid content is just “lipstick on a pig” in my view. … Continue reading

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