Category Archives: Public Relations

Government Launches Ontario News Now.

August 20, 2018 Now that the dust has settled on the ‘outrage’ over the Ford government’s launch of Ontario News Now (ONN), it’s time for some objective analysis.     As a new government digital communication tool, ONN irritated activists who … Continue reading

Posted in Branding, Government Relations, Marketing, Media Relations, Public Affairs, Public Relations, Social Media, Uncategorized | Leave a comment

How vast is the social media universe?

There can be no denying the value of a strong social strategy, but have you ever wondered exactly how vast the social universe is? Visual Capitalist has created an outstanding graphic to help wrap your brain around the extent of … Continue reading

Posted in Marketing, Public Relations, Social Media, Uncategorized, youth marketing | Leave a comment

The Value of PR

More and more we’re seeing a lot of public debate about the value of PR (public relations). There has been substantial scrutiny about its value as a transformative business tool. I think we all know just how transformative bad PR … Continue reading

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Perspective is Everything

Communicating effectively is a rather steep and treacherous mountain to climb sometimes.  A key principle is to always keep your audience in mind and how they will receive information. We are all bombarded with messaging through various channels constantly through … Continue reading

Posted in Corporate Communications, Employee Engagement, Marketing, Media Relations, Public Affairs, Public Relations, Uncategorized | Leave a comment

Kiss me, I’m Irish

Ok, ok. It’s 3 year’s old but I love it. The creative folks at Guinness sell more beer. Do they need to? The internet tells me that they sell 1.5 billion litres of beer a year, so likely not. But … Continue reading

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Watch this amazing safety video?

I believe that even the most boring, inane content can be given life enough to be interesting, understood and even enjoyed. As a communications professional, I’ve come to appreciate that it is exceptionally rare that you ever have a captive … Continue reading

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Big Mac Attack

Increasingly, the ideals of Corporate Social Responsiblity (CSR) have penetrated workplace in some pretty unexpected ways. After 40 years in the business world, the acronym typical suggests that organizations have some level of social consciousness. Born in the 1960’s an … Continue reading

Posted in Branding, Corporate Communications, customer service, Employee Engagement, Leadership, Public Relations, youth marketing | Tagged , , , | Leave a comment

time to undo?

I had a great experience at a conference in Ottawa – that I can only describe as surreal. I was at a learning and development event for the non-profit sector and government types. I understand these markets. More importantly I … Continue reading

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Facing the Music

Media relations is an art more than it is a science…or perhaps it is as they say, one of the ‘dark arts’.  People are typically afraid of the media, and those who are, should be.  Being afraid of the media … Continue reading

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High Pressure Jobs

As if it wasn’t enough to have a busy, stressful job – someone had to come out and do the math. According to Careercast.com – I’ve got one of the top 10 most stressful jobs – #7 to be exact … Continue reading

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