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Category Archives: Public Relations
Government Launches Ontario News Now.
August 20, 2018 Now that the dust has settled on the ‘outrage’ over the Ford government’s launch of Ontario News Now (ONN), it’s time for some objective analysis. As a new government digital communication tool, ONN irritated activists who … Continue reading
How vast is the social media universe?
There can be no denying the value of a strong social strategy, but have you ever wondered exactly how vast the social universe is? Visual Capitalist has created an outstanding graphic to help wrap your brain around the extent of … Continue reading
The Value of PR
More and more we’re seeing a lot of public debate about the value of PR (public relations). There has been substantial scrutiny about its value as a transformative business tool. I think we all know just how transformative bad PR … Continue reading
Perspective is Everything
Communicating effectively is a rather steep and treacherous mountain to climb sometimes. A key principle is to always keep your audience in mind and how they will receive information. We are all bombarded with messaging through various channels constantly through … Continue reading
Kiss me, I’m Irish
Ok, ok. It’s 3 year’s old but I love it. The creative folks at Guinness sell more beer. Do they need to? The internet tells me that they sell 1.5 billion litres of beer a year, so likely not. But … Continue reading
Posted in Content Marketing, Marketing, Public Relations, Social Media
Tagged advertising, brand, Branding, creativity, Engagement, Marketing, PR, public relations, sales, Social media, Strategy
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Watch this amazing safety video?
I believe that even the most boring, inane content can be given life enough to be interesting, understood and even enjoyed. As a communications professional, I’ve come to appreciate that it is exceptionally rare that you ever have a captive … Continue reading
Big Mac Attack
Increasingly, the ideals of Corporate Social Responsiblity (CSR) have penetrated workplace in some pretty unexpected ways. After 40 years in the business world, the acronym typical suggests that organizations have some level of social consciousness. Born in the 1960’s an … Continue reading
time to undo?
I had a great experience at a conference in Ottawa – that I can only describe as surreal. I was at a learning and development event for the non-profit sector and government types. I understand these markets. More importantly I … Continue reading
Facing the Music
Media relations is an art more than it is a science…or perhaps it is as they say, one of the ‘dark arts’. People are typically afraid of the media, and those who are, should be. Being afraid of the media … Continue reading
High Pressure Jobs
As if it wasn’t enough to have a busy, stressful job – someone had to come out and do the math. According to Careercast.com – I’ve got one of the top 10 most stressful jobs – #7 to be exact … Continue reading
Steve Virtue 