Category Archives: Social Media

Why Using Social Media is a Thing of the Past

September 14, 2018   Shama Hyder, CEO of Zen Media Using social media to promote and advertise for brands used to be a forward-thinking strategy. Social was the future, and early adopters were rewarded for jumping on the bandwagon when … Continue reading

Posted in Branding, Content Marketing, Corporate Communications, Marketing, Social Media | Leave a comment

Government Launches Ontario News Now.

August 20, 2018 Now that the dust has settled on the ‘outrage’ over the Ford government’s launch of Ontario News Now (ONN), it’s time for some objective analysis.     As a new government digital communication tool, ONN irritated activists who … Continue reading

Posted in Branding, Government Relations, Marketing, Media Relations, Public Affairs, Public Relations, Social Media, Uncategorized | Leave a comment

How vast is the social media universe?

There can be no denying the value of a strong social strategy, but have you ever wondered exactly how vast the social universe is? Visual Capitalist has created an outstanding graphic to help wrap your brain around the extent of … Continue reading

Posted in Marketing, Public Relations, Social Media, Uncategorized, youth marketing | Leave a comment

The Value of PR

More and more we’re seeing a lot of public debate about the value of PR (public relations). There has been substantial scrutiny about its value as a transformative business tool. I think we all know just how transformative bad PR … Continue reading

Posted in Branding, Corporate Communications, Creativity, Marketing, Public Relations, Social Media, Uncategorized | Leave a comment

Kiss me, I’m Irish

Ok, ok. It’s 3 year’s old but I love it. The creative folks at Guinness sell more beer. Do they need to? The internet tells me that they sell 1.5 billion litres of beer a year, so likely not. But … Continue reading

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time to undo?

I had a great experience at a conference in Ottawa – that I can only describe as surreal. I was at a learning and development event for the non-profit sector and government types. I understand these markets. More importantly I … Continue reading

Posted in Branding, Corporate Communications, Leadership, Marketing, Public Relations, Social Media | Leave a comment

New Era of Advertising 2

I couldn’t let this one go without comment – hilarious – not sure its the best sports commercial I’ve ever seen but a fantastic bit of video, done right, for the right reasons. Professional Golfers – Ben Crane, Bubba Watson, … Continue reading

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Being Social… Media

This is a well done video.  Great insights about living social media and the power of medium to build brand and engage consumers. This was created by an agency in Toronto called Social Scratch – with three really interesting definitions … Continue reading

Posted in Employee Engagement, Marketing, Social Media | Tagged , , | Leave a comment

Brand Story – OCAD University

Finally, we did it. It took months of preparation, process design, consultation, and research but the work has finally paid off. We have successfully introduced a new identity for OCAD University.  This naturally was no easy task. Introducing new brand … Continue reading

Posted in Branding, Marketing, Social Media | 3 Comments

Kids and their phones

It takes a lot to cause me to sit back and say ‘hummm’ but this infographic on youths (American kids 12 – 17) and mobile phone use is quite staggering. Considering some of the data in this graphic that suggests … Continue reading

Posted in mobile, Social Media, youth marketing | 1 Comment