Category Archives: Uncategorized

International Relations

Posted on February 4, 2017 by svirtue72

February 4, 2017   After a recent trip to the State of Zacatecas in Mexico, it is now abundantly clear just how the uncertainty and instability created in the United States have provided substantial motivation for national and state level … Continue reading →

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Is The End Near for Ontario’s Liberals?

Posted on November 10, 2016 by svirtue72

November 10, 2016 Ontario has a long history of bipolar political relationships between Queen’s Park and Ottawa. As a rule, over the past 4 decades, the consistent trend is for ideological neutrality between the two parliaments, with rare few years … Continue reading →

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Those folks at HBR know a thing or two

Posted on April 29, 2016 by svirtue72

It’s been a while and no doubt you’ve missed my random musings about life, business, marketing and communications. I’m here because I read a piece that I think is worth sharing when evaluating your digital presence. In reading it you … Continue reading →

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DIY PR? DIY Disaster?

Posted on December 16, 2015 by svirtue72

December 16, 2015 So, you’re a small business who wants to get some positive press. Who doesn’t? We know that positive media attention has a strong relationship to revenue growth through sales, membership development, and lead generation. Positive press has … Continue reading →

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Perspective is Everything

Posted on December 4, 2015 by svirtue72

Communicating effectively is a rather steep and treacherous mountain to climb sometimes.  A key principle is to always keep your audience in mind and how they will receive information. We are all bombarded with messaging through various channels constantly through … Continue reading →

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Walking Dead – Managing Legacy Brands

Posted on May 9, 2015 by svirtue72

I feel like I’m now at a stage in my career where I have some (maybe?) useful insights that I can pass along to others to make their journey a bit easier. My most recent presentation was about managing legacy … Continue reading →

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The Real Power of Simplicity 1

Posted on May 9, 2015 by svirtue72

One of the most influential books I’ve ever read about communications and messaging was “The Power of Simplicity” by Jack Trout.  As  impressive a work in its clarity as it was in its brevity.  It’s very well written, compelling and … Continue reading →

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Instagram

Posted on February 17, 2014 by svirtue72

How much do I like Instragram? I’m not sure. I’m curiously interested in its potential. I have an account – you’re welcome to follow me. I post a lot of nonsense and follow a variety of brands. I’m interested in … Continue reading →

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Breaking Bad Vol 1

Posted on February 4, 2014 by svirtue72

So, I’m on the slate for an exciting line up of speakers to discuss public sector marketing.  I attended this conference last year and have now ended up on the roster as a speaker.  I have sat through sessions at … Continue reading →

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Resolutions

Posted on January 16, 2014 by svirtue72

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