Tag Archives: brand

Kiss me, I’m Irish

Ok, ok. It’s 3 year’s old but I love it. The creative folks at Guinness sell more beer. Do they need to? The internet tells me that they sell 1.5 billion litres of beer a year, so likely not. But … Continue reading

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Branding – Continued

There’s a great post on Forbes.com today about Branding “Why A Brand Matters” that discusses the nuances of brand and I think highlights the significance that branding will play in competitive markets through the next decade. Author Lois Geller notes … Continue reading

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