Tag Archives: Branding

Clean up in Aisle 9

Posted on July 18, 2015 by svirtue72

I’m exhausted. I’m exhausted by the horrible customer service I get these days. It used to be just Rogers and Bell and occasionally the clerk at the local dry cleaner who prattled on about how life was so much better … Continue reading →

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Kiss me, I’m Irish

Posted on March 16, 2015 by svirtue72

Ok, ok. It’s 3 year’s old but I love it. The creative folks at Guinness sell more beer. Do they need to? The internet tells me that they sell 1.5 billion litres of beer a year, so likely not. But … Continue reading →

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A new twist on a classic tale

Posted on October 28, 2014 by svirtue72

I love creative execution. I’ve blogged about it before. The past few years have seen measurable leaps forward in design execution and certainly things look better as a whole. But the next evolution in advertising in my mind, remains the … Continue reading →

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If you drink enough coffee does it all taste the same?

Posted on October 18, 2013 by svirtue72

I drink a fair bit of coffee. I like coffee. It tastes good and the suggestion that the caffeine will improve performance, alertness and improve my IQ – I’m in. 3 cups a day. I used to drink closer to … Continue reading →

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Branding – Continued

Posted on May 30, 2012 by svirtue72

There’s a great post on Forbes.com today about Branding “Why A Brand Matters” that discusses the nuances of brand and I think highlights the significance that branding will play in competitive markets through the next decade. Author Lois Geller notes … Continue reading →

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What is a Brand?

Posted on May 28, 2012 by svirtue72

Everything you ever wanted to know about branding, right here – in what I think is the best ‘what the hell is a brand’ presentation I’ve seen in a long time. The Brand Gap Book – is a brilliant book … Continue reading →

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how your brand lives part deux

Posted on April 29, 2012 by svirtue72

In a previous post about how your brand lives, I used a pragmatic example of the impact of something fairly basic (for example how a service truck’s driving behaviour represents your brand). Today I had to gather some materials from … Continue reading →

Posted in Branding, Corporate Communications, Creativity, customer service, Employee Engagement, Leadership, Marketing | Tagged , , , , , | 1 Comment

Teachable moments

Posted on December 14, 2011 by svirtue72

I had a major presentation to our Board this week (below) where my objective was to provide them a with a status update (giving them a sense of what I had inherited as the new director of communications); what the … Continue reading →

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Onlookers

Posted on September 15, 2011 by svirtue72

I’m loving the new job. As Charlie Sheen would have said two months ago when he was relevant in social media terms – I’m #Winning.  Our new CEO and senior leadership are gelling well. I really am enjoying the chance … Continue reading →

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New Era of Advertising 2

Posted on June 16, 2011 by svirtue72

I couldn’t let this one go without comment – hilarious – not sure its the best sports commercial I’ve ever seen but a fantastic bit of video, done right, for the right reasons. Professional Golfers – Ben Crane, Bubba Watson, … Continue reading →

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