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Tag Archives: Branding
Clean up in Aisle 9
I’m exhausted. I’m exhausted by the horrible customer service I get these days. It used to be just Rogers and Bell and occasionally the clerk at the local dry cleaner who prattled on about how life was so much better … Continue reading
Posted in customer service, Marketing, Sales, youth marketing
Tagged Branding, sales
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Kiss me, I’m Irish
Ok, ok. It’s 3 year’s old but I love it. The creative folks at Guinness sell more beer. Do they need to? The internet tells me that they sell 1.5 billion litres of beer a year, so likely not. But … Continue reading
Posted in Content Marketing, Marketing, Public Relations, Social Media
Tagged advertising, brand, Branding, creativity, Engagement, Marketing, PR, public relations, sales, Social media, Strategy
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A new twist on a classic tale
I love creative execution. I’ve blogged about it before. The past few years have seen measurable leaps forward in design execution and certainly things look better as a whole. But the next evolution in advertising in my mind, remains the … Continue reading
Posted in Content Marketing, Creativity, Marketing
Tagged advertising, Branding, creativity, Innovation
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If you drink enough coffee does it all taste the same?
I drink a fair bit of coffee. I like coffee. It tastes good and the suggestion that the caffeine will improve performance, alertness and improve my IQ – I’m in. 3 cups a day. I used to drink closer to … Continue reading
Posted in Branding, Creativity, Leadership, Marketing, Uncategorized
Tagged Branding, coffee, Leadership, Starbucks
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Branding – Continued
There’s a great post on Forbes.com today about Branding “Why A Brand Matters” that discusses the nuances of brand and I think highlights the significance that branding will play in competitive markets through the next decade. Author Lois Geller notes … Continue reading
Posted in Branding, Corporate Communications, Leadership, Marketing
Tagged brand, Branding, Leadership, Marketing
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What is a Brand?
Everything you ever wanted to know about branding, right here – in what I think is the best ‘what the hell is a brand’ presentation I’ve seen in a long time. The Brand Gap Book – is a brilliant book … Continue reading
Posted in Branding, Leadership, Marketing
Tagged Branding, Leadership, Marketing, Strategy
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how your brand lives part deux
In a previous post about how your brand lives, I used a pragmatic example of the impact of something fairly basic (for example how a service truck’s driving behaviour represents your brand). Today I had to gather some materials from … Continue reading
Teachable moments
I had a major presentation to our Board this week (below) where my objective was to provide them a with a status update (giving them a sense of what I had inherited as the new director of communications); what the … Continue reading
Posted in Branding, Corporate Communications, Leadership
Tagged Branding, communications, Leadership, Learning
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Onlookers
I’m loving the new job. As Charlie Sheen would have said two months ago when he was relevant in social media terms – I’m #Winning. Our new CEO and senior leadership are gelling well. I really am enjoying the chance … Continue reading
Posted in Leadership, Uncategorized
Tagged Branding, Leadership, management, Onlookers, Strategy, vision
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New Era of Advertising 2
I couldn’t let this one go without comment – hilarious – not sure its the best sports commercial I’ve ever seen but a fantastic bit of video, done right, for the right reasons. Professional Golfers – Ben Crane, Bubba Watson, … Continue reading
Posted in Branding, Creativity, Marketing, Social Media
Tagged advertising, Branding, creativity, just for fun, Marketing, Social media
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