Tag Archives: Marketing

Kiss me, I’m Irish

Ok, ok. It’s 3 year’s old but I love it. The creative folks at Guinness sell more beer. Do they need to? The internet tells me that they sell 1.5 billion litres of beer a year, so likely not. But … Continue reading

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Big Mac Attack

Increasingly, the ideals of Corporate Social Responsiblity (CSR) have penetrated workplace in some pretty unexpected ways. After 40 years in the business world, the acronym typical suggests that organizations have some level of social consciousness. Born in the 1960’s an … Continue reading

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Branding – Continued

There’s a great post on Forbes.com today about Branding “Why A Brand Matters” that discusses the nuances of brand and I think highlights the significance that branding will play in competitive markets through the next decade. Author Lois Geller notes … Continue reading

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What is a Brand?

Everything you ever wanted to know about branding, right here – in what I think is the best ‘what the hell is a brand’ presentation I’ve seen in a long time. The Brand Gap Book – is a brilliant book … Continue reading

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how your brand lives part deux

In a previous post about how your brand lives, I used a pragmatic example of the impact of something fairly basic (for example how a service truck’s driving behaviour represents your brand). Today I had to gather some materials from … Continue reading

Posted in Branding, Corporate Communications, Creativity, customer service, Employee Engagement, Leadership, Marketing | Tagged , , , , , | 1 Comment

New Era of Advertising 2

I couldn’t let this one go without comment – hilarious – not sure its the best sports commercial I’ve ever seen but a fantastic bit of video, done right, for the right reasons. Professional Golfers – Ben Crane, Bubba Watson, … Continue reading

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Being Social… Media

This is a well done video.  Great insights about living social media and the power of medium to build brand and engage consumers. This was created by an agency in Toronto called Social Scratch – with three really interesting definitions … Continue reading

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Lipstick on a pig

What I’ve learned in the past two decades as a marketing and communications professional returns fundamentally to a basic principle – you must have good content.  Anything short of solid content is just “lipstick on a pig” in my view. … Continue reading

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Why?

I hate to start off my post’s by simply capitalizing on someone else’s intellectual capital, however I felt it a great point of departure. When I was a kid, I never asked ‘how’ or ‘what’ but rather, why. I wanted … Continue reading

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