Tag Archives: sales

Clean up in Aisle 9

Posted on July 18, 2015 by

I’m exhausted. I’m exhausted by the horrible customer service I get these days. It used to be just Rogers and Bell and occasionally the clerk at the local dry cleaner who prattled on about how life was so much better … Continue reading →

Posted in customer service, Marketing, Sales, youth marketing | Tagged , | Leave a comment

Kiss me, I’m Irish

Posted on March 16, 2015 by

Ok, ok. It’s 3 year’s old but I love it. The creative folks at Guinness sell more beer. Do they need to? The internet tells me that they sell 1.5 billion litres of beer a year, so likely not. But … Continue reading →

Posted in Content Marketing, Marketing, Public Relations, Social Media | Tagged , , , , , , , , , , | Leave a comment

how your brand lives part deux

Posted on April 29, 2012 by

In a previous post about how your brand lives, I used a pragmatic example of the impact of something fairly basic (for example how a service truck’s driving behaviour represents your brand). Today I had to gather some materials from … Continue reading →

Posted in Branding, Corporate Communications, Creativity, customer service, Employee Engagement, Leadership, Marketing | Tagged , , , , , | 1 Comment