Tag Archives: Strategy

Kiss me, I’m Irish

Ok, ok. It’s 3 year’s old but I love it. The creative folks at Guinness sell more beer. Do they need to? The internet tells me that they sell 1.5 billion litres of beer a year, so likely not. But … Continue reading

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What is a Brand?

Everything you ever wanted to know about branding, right here – in what I think is the best ‘what the hell is a brand’ presentation I’ve seen in a long time. The Brand Gap Book – is a brilliant book … Continue reading

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Onlookers

I’m loving the new job. As Charlie Sheen would have said two months ago when he was relevant in social media terms – I’m #Winning.  Our new CEO and senior leadership are gelling well. I really am enjoying the chance … Continue reading

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